Yacht brokerage, Monaco. Team project, client name private
Yacht brokerage: 4 meetings and a EUR 2.5M sale
Social media ads brought untargeted traffic from people without the budget.
01 / 03Results in 2021
- 2.5M EUR
- one sale from 100 catalogs
- 2021
- when this work ran
Project team report, 2021
Project team report
02 / 03What we did
The work
- 01We used LinkedIn to compile a list of luxury property owners and ran an account-based campaign, mailing them printed premium catalogs.
- 02The luxury segment does not click on banners. Physical direct mail got past assistants and reached the decision-makers.
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