Solar panel installer, Bavaria, Germany. Team project, client name private
Solar installer: 312 inquiries in two months at EUR 38
Facebook leads cost EUR 150+ each, and the sales team complained they were off-target.
01 / 03Results in 2021
- 312
- inquiries in two months
- 2021
- when this work ran
Project team report, 2021
Project team report
02 / 03What we did
The work
- 01We built a quiz funnel with an electricity savings calculator based on roof area and ran traffic from local Google Search.
- 02A quiz lowers the barrier to entry: people want to see their savings before talking to a salesperson.
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