Online psychotherapy service, London, UK. Team project, client name private
Online therapy: 1,200 sign-ups in a quarter via Pinterest
Search ads were expensive because of competition with the largest players in the market.
01 / 03Results in 2020
- 3.5x
- lower cost per lead than Google
- 2020
- when this work ran
Project team report, 2020
Project team report
02 / 03What we did
The work
- 01We shifted focus to Pinterest with infographics such as "5 signs of burnout" and "How to stop a panic attack".
- 02Pinterest works like a visual search engine: people saved pins, went on to the blog and were then reached by retargeting.
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