Commercial real estate firm, Netherlands. Team project, client name private
Commercial real estate: 5 exclusive deals from a podcast
Cold calling had stopped working, and the contact database was exhausted.
01 / 03Results in 2019
- 5
- exclusive contracts signed with guests
- 2019
- when this work ran
Project team report, 2019
Project team report
02 / 03What we did
The work
- 01We launched a podcast on market trends and invited senior executives from potential client companies as guests.
- 02Selling through interviews: after each recording, an informal relationship formed that turned into contracts.
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