Beauty subscription boxes, New York, USA. Team project, client name private
Beauty subscription: churn down to 18% with a skip option
Churn reached 40% by the third month, as customers got tired of piling up samples.
01 / 03Results in 2022
- 18%
- overall churn after the skip option
- 2022
- when this work ran
Project team report, 2022
Project team report
02 / 03What we did
The work
- 01We introduced a "skip a month" option: customers could pause their subscription for a month without losing loyalty status.
- 02It gave customers a legitimate way to take a break instead of ending the relationship altogether.
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