B2B marketing automation software, Barcelona, Spain. Team project, client name private
Marketing software: demo show rate up from 45% to 82%
Product demos fell through because prospects forgot to join the call.
01 / 03Results in 2018
- 45% → 82%
- show rate for demo calls
- 2018
- when this work ran
Project team report, 2018
Project team report
02 / 03What we did
The work
- 01We set up an automatic text message one hour before each demo: "I've prepared 3 ideas to lift your conversion, see you on the call".
- 02The reminder added value: the prospect knew they would get something useful, not just a software presentation.
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