B2B legal tech company, Boston, USA. Team project, client name private
Legal tech: 5 enterprise contracts from an email course
The product was expensive, and webinar leads did not turn into deals.
01 / 03Results in 2018
- 4x
- subscriber to qualified opportunity conversion
- 2018
- when this work ran
Project team report, 2018
Project team report
02 / 03What we did
The work
- 01We launched a private 5-day email course, "How a legal department can automate NDAs", ending with an offer of a process audit.
- 02The focus moved from selling software to solving one specific, narrow problem for lawyers.
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