B2B HR software, California, USA. Team project, client name private
HR software: cost per customer down 40%
Google Ads brought low-quality inquiries: students looking for jobs, not payroll software.
01 / 03Results in 2018
- -40%
- cost per customer
- 2018
- when this work ran
Project team report, 2018
Project team report
02 / 03What we did
The work
- 01We excluded search terms like "jobs" and "career", changed the landing page headline from "Find talent" to "Automate payroll" and fed offline conversions from HubSpot back into the ad account.
- 02The algorithm stopped chasing cheap top-of-funnel clicks and started finding people who became qualified sales opportunities.
See where your bookings leak. The audit is free.
Leave an email or phone number. We will ask three quick questions about your business and send the report within 48 hours.
Prefer to talk first? Book a 20-min call