B2B consulting firm, San Francisco, USA. Team project, client name private
B2B consulting: cold email replies up from 2% to 18%
Cold emails had low open rates.
01 / 03Results in 2021
- 2% → 18%
- cold email reply rate
- 2021
- when this work ran
Project team report, 2021
Project team report
02 / 03What we did
The work
- 01We replaced standard subject lines with "An idea for [Company name]" and added personalized Loom video previews to the email body.
- 02A video with the sender's face and the recipient's logo sparks curiosity and breaks the pattern of text spam.
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