B2B cloud telephony provider, New York, USA. Team project, client name private
Cloud telephony: conversion up from 1.2% to 5.8%
The landing page for paid search traffic had a high bounce rate.
01 / 03Results in 2018
- 1.2% → 5.8%
- landing page conversion rate
- 2018
- when this work ran
Project team report, 2018
Project team report
02 / 03What we did
The work
- 01We replaced a 7-field form with a single "Request access with LinkedIn" button.
- 02Business buyers dislike typing their details by hand. Social login delivered full contact details in one click.
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