AI software for law firms, Manchester, UK. Team project, client name private
Legal AI: 6 pilot contracts worth GBP 120,000
A conservative, skeptical audience. Cold email outreach produced zero demo calls.
01 / 03Results in 2023
- 120K GBP
- total value of 6 pilot contracts
- 2023
- when this work ran
Project team report, 2023
Project team report
02 / 03What we did
The work
- 01We dropped mass outreach and hosted a private business breakfast for 20 law firm managing partners, walking through cases of automating routine work.
- 02In conservative markets, a complex B2B product sells through personal contact and networking.
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