2026-10-29
Why the ad account has to be in your name
The least glamorous part of hiring an agency decides what happens when you leave them. It takes one conversation at the start and is nearly impossible to fix later.
What is actually at stake
Years of conversion history, the audiences built from your own clients, the learning that makes a campaign cheaper over time, every call recording, and the list of people who enquired and did not book.
That history is worth real money. An account with it costs less per booking than a new one, which means starting over is not a reset to zero, it is a step backwards.
How it goes wrong quietly
An agency creates everything inside its own business manager because it is faster. Nothing feels wrong while the relationship works. When it ends, the campaigns stop and what you take with you is a report.
The same applies to the landing pages, the tracking numbers and the contact list. A phone number owned by an agency is a number that stops ringing for you.
The setup to ask for
You create the ad accounts and the business manager, you own the domain and the pages, the tracking number is ported to you, and the agency is added as a user with the access it needs.
That is a twenty minute conversation before launch. Any agency that calls it unusual is telling you something useful about how their other clients are held.
What to check in month one
Log in yourself. Confirm you are the owner, not a user, and that you can remove any other user. Export the contact list once so you know you can.
Do this while everyone is happy. Ownership is only ever tested on the day the relationship ends, which is the worst possible day to discover the answer.
See where your bookings leak. The audit is free.
Leave an email or phone number. We will ask three quick questions about your business and send the report within 48 hours.
Prefer to talk first? Book a 20-min call