Booked med spa consultations across Dallas.

Uptown, Plano, Frisco and Southlake are all Dallas to an ad platform and three separate decisions to a client. Someone in Frisco will not drive to Uptown for a first consultation, and the click you paid for turns into a cancellation two days later.

We build the targeting around how long it takes to reach your door, not around the city limits. The map is drawn from your location, checked against the roads people actually use, and tightened once the first bookings show where your clients really come from.

A large share of enquiries here come from people with corporate schedules. They ask about treatments at lunch, they book early mornings, and they reschedule when a meeting moves. The spa that holds those two or three slots open books them.

We set the reminder sequence to confirm the day before and again on the morning of the appointment, with a one tap way to move the time instead of cancelling. A moved appointment stays revenue. A cancelled one goes to the spa that made moving it easy.

North of the city there are neighborhoods where new residents arrive every month, and none of them have an aesthetic provider yet. These are the cheapest bookings on the account, because the search is for a place to start rather than for a reason to switch.

We keep a separate campaign for that audience, with ad copy about first visits and consultations rather than about a specific treatment, and we watch which suburb responds before putting more budget behind it.